Corporate Social Responsibility (CSR)

Creating Strategic Stakeholder Engagement and using Differentiated CSR Communication Techniques

Organized by: Indian Centre for CSR

Date: 17th January 2014 | Mumbai, India

 

Venue: Indian Merchants' Chamber, IMC Building, IMC Marg, Next to Churchgate Station Churchgate, Mumbai 400 020(India)

Strategy:

 

The growing concern about the impact of businesses on environment and society is a global phenomenon. Specifically, in the Indian market, CSR has been gaining momentum. The Companies Bill, 2012 – Clause 135, applies to every company having net worth of Rs. 500 crore or more, a turnover of Rs. 1000 crore or more, or a net profit of rupees five crore or more during any financial year. It is now mandatory to establish a CSR committee of the Board consisting of three or more Directors, including one independent Director. This Committee would be identifying CSR activities, spending at least 2% of its average net profit of last three years and monitor CSR policies time to time. As the concern of People, Planet and Society grows stronger companies will have to make CSR spent in a more scientific, measurable and sustainable fashion.

 

 

Overview:

Stakeholder engagement is a critical, yet often overlooked or under-prioritized aspect of many organizations’ sustainability efforts. The Stakeholder Engagement and CSR Communication workshop offers insights and practical ways to build effective relations with stakeholders, from customers, employees and investors, to suppliers, NGOs and communities. The panel on engaging consumers will offer interactive conversation with the audience. 


Engage stakeholders sooner, rather than later to develop a more material and effective strategy. Understanding their perspectives and issues can help shape a better approach for your organization from early on in the process.


A core principle of a well-managed sustainability system is ensuring you fully engage with your stakeholders. Robust stakeholder engagement is good business practice and helps you to scan for future risks and opportunities, and to be prepared for them.


Stakeholder engagement is keys to winning buy-in and trust from your stakeholders and to make a significant difference to the credibility of your sustainability communications programme.


In today’s competitive business environment, survivability presupposes adaptability. The essence and content of CSR is continuously changing as the world’s economy adapts to evolving global development strategies. For companies with international horizons and perspectives, CSR is becoming a prerequisite for survival. However, CSR practices need to be continuously updated to respond to new challenges.
The Training shall address all relative CSR thematic areas aiming to provide participants with an understanding of all the relative issues so as they are able to design and implement their organization’s CSR Strategy and programs.

 

The Training offers official Certification of successful completion issued by the Indian Centre for CSR, recognising Indian professionals who have taken an active step towards better understanding how to design and implement CSR within their organizations.

 

 

Learning Objectives & Training Deliverables:

The organisation reports many benefits of having stakeholder engagement embedded as a core function and the adoption of a strategic and systematic approach, including:

 

Enhanced trust and credibility through improved relationships at various levels of the organisation; better outcomes for communities, stakeholders and the environment through early and genuine engagement. improved service for major and significant stakeholders through dedicated resources and early and open exchange of information; and better decision making through corporate intelligence, consistent messages and understanding of organizational position on matters.

 

Develop CSR strategies, CSR models, and CSR paradoxes of CSR communication. Overview possibilities and perils of CSR communication. Recognize CSR as a political phenomenon and the performative nature of CSR communication. Work scientifically with themes of CSR communication and be able to conduct research and function in a business or research environment related to CSR communication integrated CSR in corporate communication practices.

 

Companies need to understand why they are engaging. Good reasons include:


1. Risk management: "if we don't do it, we can't operate".
2. Sustainability compliance management: "If we don't do it, we won't be successful".

3. Market development: "If we do it, we can access new markets".

4. Innovation: "If we do it, we will be up to speed with our products",
5. Strategy: "If we want to grow, we have to do it and it will not only save us money, but make us better".

 

 

Target Audience:

It will be of particular value to all corporate communications professionals working in investor relations, company secretaries, corporate affairs, internal communications and those involved in governance of communications, marketing and brand specialists. It will also be of value to practitioners in ISO 26000 related areas including supply chain, HR, H&SE practitioners.

 

Furthermore, it will be valuable to practitioners in the sustainability communications value chain and any senior organizational professionals who wish to move forward their organization’s social responsibility position and are taking a wide-scale organizational approach to embedding social responsibility in to their organizations and taking a strategic approach to sustainability.

© 2012 Indian Centre for CSR